Attention! Canada has new anti-spamming law

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 Effective today Canada has a new anti spamming law.  CTRC has some great guidelines for you if you want more detail but here are the highlights!

  1. Rules are defined under the Canadian Anti Spam Law (CASL)
  2. Businesses must receive an ‘opt-in’ or implied consent to send commercial electronic messages.
  3. Emails and some social media messages are included under this law
  4. Pre-checked boxes will not be accepted as an ‘opt-in’
  5. All marketing messages will need to identify the sender, their contact details and an unsubscribe button
  6. Any business that does not comply could be at risk of criminal and civil charges as well as personal liability for company officers and directors.
  7. Penalties can be up to $10 million

 

 

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