Tailored advertising – Fail!

costa

Yesterday, courtesy of ‘tailored advertising’, using my data collected on Facebook (and who knows where else) I was given the suggestion of purchasing a ‘hoodie’ with my name on it.  What ever algorithm put it there got my attention and got my name right but that is where the opportunity ends.  I can’t imagine what other data was used to indicate that I would like to buy a hooded jumper (sweater) in the middle of summer.  I have never bought a ‘hoodie’, do not purchase pink clothes and do not take up suggested clothing apps recommended by FB.

The only thing tailored here is my name and actually I found it kind of creepy, even though this is an every day occurrence with the spam that bombards my google account and my name merged into the greeting.

I am on the side of advertising that is tailored to me, it should add value, be relevant and most importantly save me time.  Unfortunately this is still clutter on my page and what I consider nuisance advertising, which is a shame as it could be a lot smarter and impress.

Have you had some good experiences?  I would love to hear about them

 

 

4 comments

  1. Well now with Facebook’s “Buy” button, you will be able to instantly buy useless crap! Some times I wonder if I should not be worried that they are collecting all this data, I mean they clearly dont know what the heck to do with it!

    1. Exactly Nav- my next post will be about how they can talk to us more like we are people not just consumers. Build the relationship, that is the most powerful thing they can do with our information

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