Trust – Ultimately it comes down to trust. How do we trust these organisations when we don’t read the terms and conditions, don’t have the education to make good decisions or receive true value from the sharing of our data?
Then there is the black market for personal information. AT&T have just confirmed a data breach of its mobile phone users (the guilty parties being employees) and earlier this year eBay saw a data breach effecting 100 million customers. Almost every day there are examples that are news worthy and demonstrate the lack of security. There are also mistakes or negligence, a woman in Florida found out that her lawyers had tossed her files into a dumpster, un-shredded. These files included medical notes, bank accounts and pay stubs.
I am a pragmatist and accept sharing some of my information in exchange for convenient shopping online, using social networks etc . But I also own my data and feel the equilibrium is restored if I work with an agency who can help me manage it. To quote someone who commented on this blog I want to be ‘passive interested’ not ‘passive stupid