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To PIMS or not to PIMS

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So another PIMS app downloaded and I hope this doesn’t end in the same old “meh” feeling I usually get.  There needs to be something more exciting or enticing about this stuff, despite its importance and function in our everyday lives.

I have tried quite a few of these tools/platforms/apps now.  I sign up to them  for research into the realm  of digital privacy, so I can share my findings with others and selfishly to exploit the best method of managing my own data.  Snooze… That’s my point.  How do I successfully drive interest and make people care about understanding what happens to all the data we type into our PCs, Laptops and Smartphones.  Owning this information is incredibly important but no one seems to care…yet.   Despite the recent plethora of “hacking” incidents, the most notable being the Sony Pictures hack, people don’t seem to realize that this is just the tip of the proverbial iceberg.

I have signed up to Mydex, Ghostery, Handshake, PrivacyGrade, The Respect Network and Ello and each time I get really excited because at the core they are all great tools and ideas  that promise some spec of what I am searching for.  Unfortunately so many of these services are amazing in theory but in practice just aren’t particularly practical and perpetuate the  ‘so what’ question. The biggest shortcoming of all is their lack of customer insight which is an interesting paradox considering the nature of this blog!  I wonder how much these companies are talking to their customers and welcoming feedback.  None have followed up with me, and that is odd considering most are in their beta phase and could benefit from a two way conversation with the initial all important “adopters”. People very quickly become disinterested when there is no ‘real’ additional value.

I am getting frustrated at the lack of two way conversation or relationship that I think should come as part of the package. Come on PIMS, I am willing you on!

Which leads me nicely into the new app I just downloaded – CitizenMe,  which seems to be on the right track and has a rather nice gimmicky game like element.

The top 3 benefits of CitizenMe are;

1 – It helps you manage your social network profiles by showing you what your are sharing and quick links to update your settings

2 – It profiles your personality based on your social media content and describes you as others see you

3 – It translates your terms of services and notifies you of changes which includes a traffic light summary letting you know if the changes are good or bad

This is an incredibly easy app to set up and link with your other apps and social networks.  Navigation was also incredibly intuitive and the language was easy to understand – no legalese!  What I found most interesting was my personality profile based on my Facebook content and friends ‘likes’ or comments.  It was scarily accurate, describing my preferences for social occasions better than I could myself.  It got my age very wrong but I am too flattered to care.

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The interface is really cool and the thing most people will be interested in is their personality scoring but after that I fear that the ‘so what’ question could come up again.  How often will I really open this app?  How often will I use it?  What additional value will it give to keep attracting me back, let alone the average person who doesn’t really care about their privacy?

What would make you use a PIMS?

 

 

Ello, Ello, Ello….

ello

 

So after quite a long wait I finally got my invite to Ello!

For those of you who haven’t heard of Ello it is the new social media platform which is committed to being ad free FOREVER.  This is truly exciting for a nerd like me who has a big interest in who owns/controls our personal information.  It has potential to offer a real alternative to other social platforms without the cost of  giving up our valuable information and pushing advertising right into our news feeds.

It does come with a learning curve so for any of you that are interested please be aware of the following

  • It is harder to use at first because it has unfamiliar terminology and navigation
  • You need an invite to become part of the network
  • It is ‘ad-free’ and promises to be forever
  • There are no ‘like’ buttons
  • You can upload photos but not videos (at present)
  • You don’t have to use your real name
  • You have two options for what comes into your news feed ‘noise’ or ‘friends’.  ‘Friends’ are people you have chosen to follow, just like Twitter and ‘noise’ are people you follow without alerting them to the fact you are following them
  • Your profile has limited components right now – a picture, a bio and your name
  • It is still in Beta so it is still growing and evolving – have patience
  • It is  transparent – it tells you what has been developed, what is coming and makes long-term commitments

I am probably a little starry-eyed right now and the proof will be in my network of friends and family being willing to go the extra mile and engage with Ello – currently they are most active on Facebook just like myself and why change?  For me it was their manifesto

Ello Manifesto

WOW 🙂

If any of you are interested in joining me on Ello, Let me know I am happy to send you an invite so that your wait doesn’t have to be as long as mine!