Respect Connect

To PIMS or not to PIMS

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So another PIMS app downloaded and I hope this doesn’t end in the same old “meh” feeling I usually get.  There needs to be something more exciting or enticing about this stuff, despite its importance and function in our everyday lives.

I have tried quite a few of these tools/platforms/apps now.  I sign up to them  for research into the realm  of digital privacy, so I can share my findings with others and selfishly to exploit the best method of managing my own data.  Snooze… That’s my point.  How do I successfully drive interest and make people care about understanding what happens to all the data we type into our PCs, Laptops and Smartphones.  Owning this information is incredibly important but no one seems to care…yet.   Despite the recent plethora of “hacking” incidents, the most notable being the Sony Pictures hack, people don’t seem to realize that this is just the tip of the proverbial iceberg.

I have signed up to Mydex, Ghostery, Handshake, PrivacyGrade, The Respect Network and Ello and each time I get really excited because at the core they are all great tools and ideas  that promise some spec of what I am searching for.  Unfortunately so many of these services are amazing in theory but in practice just aren’t particularly practical and perpetuate the  ‘so what’ question. The biggest shortcoming of all is their lack of customer insight which is an interesting paradox considering the nature of this blog!  I wonder how much these companies are talking to their customers and welcoming feedback.  None have followed up with me, and that is odd considering most are in their beta phase and could benefit from a two way conversation with the initial all important “adopters”. People very quickly become disinterested when there is no ‘real’ additional value.

I am getting frustrated at the lack of two way conversation or relationship that I think should come as part of the package. Come on PIMS, I am willing you on!

Which leads me nicely into the new app I just downloaded – CitizenMe,  which seems to be on the right track and has a rather nice gimmicky game like element.

The top 3 benefits of CitizenMe are;

1 – It helps you manage your social network profiles by showing you what your are sharing and quick links to update your settings

2 – It profiles your personality based on your social media content and describes you as others see you

3 – It translates your terms of services and notifies you of changes which includes a traffic light summary letting you know if the changes are good or bad

This is an incredibly easy app to set up and link with your other apps and social networks.  Navigation was also incredibly intuitive and the language was easy to understand – no legalese!  What I found most interesting was my personality profile based on my Facebook content and friends ‘likes’ or comments.  It was scarily accurate, describing my preferences for social occasions better than I could myself.  It got my age very wrong but I am too flattered to care.

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The interface is really cool and the thing most people will be interested in is their personality scoring but after that I fear that the ‘so what’ question could come up again.  How often will I really open this app?  How often will I use it?  What additional value will it give to keep attracting me back, let alone the average person who doesn’t really care about their privacy?

What would make you use a PIMS?

 

 

Take back your privacy – Get Some Gusto

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“In digital era, privacy must be a priority. Is it just me, or is secret blanket surveillance obscenely outrageous?” Al Gore

I read an interesting article on research-live today about a YouGov study that indicates that over 30% of people in the UK have deleted apps on their phone due to worries that their information is being sold or over-used.

It makes me ask myself if Europe is ahead of the curve not only in individuals concerns over privacy but more importantly the movement to get consumers to take control of their data.  When researching online I find much more information coming from organisations like Mydex or Ctrl-Shift who are based in the UK; not to mention European data protection laws being the most stringent in the world.

I was at an entrepreneur event in North Carolina last week and was speaking to company who had developed a PIMS app (personal information management services).  This app acts like a broker for individuals who wish to sell their own personal information which is collected passively on their phone.  It also gives the individual the ability to decide what  information can and cannot be sold which would automatically adjust the overall value.  A very smart tool that gives the individual complete transparency, control and reward.  The problem is the chicken and the egg; do you build a crowd of people before you have clients to sell the data to, only to risk losing them because there is no one bidding for their data?  Or do you need the client investment first which is hard considering you don’t have anything to sell yet?

There needs to be more gusto from the consumer in order for this to be solved, and this requires education about our privacy and what is currently happening with our data.  With this knowledge will come the customer desire for change, as the customer changes so too does the industry.

This is where I see the UK, quite frankly, kicking some butt in terms of education and forward thinking.  If I am wrong and you are aware of more high profile agencies in the Americas I would love to hear about them.

 

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PIMS – Tune In, Maybe Turn On and Probably Drop Out

I understand the concept of PIMS (Personal Information Management Services), I understand the benefits and partly because of this blog I am motivated to invest my time signing up to a few, after all it is something I have come to feel passionately about.   The question is will the majority of others feel the same?  Now that I have joined 5 different PIMS I Speed-Bump-Signs-80549-bahave some good reasons to think that people will at first tune in maybe turn on but probably drop out.

The Trade Off

Currently there is little effort on our part, others are managing our data for their benefit and we are generally unaware of it being aggregated, analysed and reported on.  There are a network of beacons and trackers that connect all our dots and our time remains intact, in fact it saves us time in bill payments and online searches.  But if you want to manage your own data all of sudden there is quite a bit of work to be done.  When I stored my basic information I had to hunt round looking for my social security, passport, house insurance, household bills, address history, car details, residency card etc.  It took me over an hour and from now on I need to maintain it and update it when necessary.  Then there are the PIMS I joined that are social platforms, these require sign up and several verifications which although simple have more steps than other established networks.  Others required downloading software, sign up and data entry too.

It doesn’t matter what type of PIMS you join, there is an education process that simply takes time; learning what the organisation does, how the system works, signing up and navigating the dashboards.  I think PIMS need to consider how much time a individual is going to give up because each of us will be weighing up our time vs risk or time vs benefit and currently I am still asking how this is making my life easier.

The Intangibles

I am not sure anyone has an emotional response to data management, it really isn’t a sexy subject unless it has government conspiracy stamped on it.  I am not sure that it has yet hit the public what it really means when companies use our data, it is still too intangible.  We can grasp the fraudulent sale of our data or identity theft but targeted marketing? others profiting? better decision making?  Even with the latest Facebook emotional experiment, there wasn’t a mass exodus of people incredulous at the manipulation of our emotional behaviour.  It is all too vague and we are still detached, think of it like white collar crime – when does it get the front page or the crime wave title that more tangible violent crime does.

What are PIMS?

Very few people have heard of PIMS or data management services, and those that I have joined so far do not make it easy.  I have watched a lot of YouTube videos, read a lot of PDF’s and used the help button several times figuring all of this out, others will not.  Companies are not setting themselves up as a service provider but more of a software provider and that is a huge challenge for a beginner.  I would have loved a service rep to give me a call and talk me through it all.  Better still a service where I can give my approval to an organisation who will then connect to other networks and pull my data for me; even provide me with reports, updates or offers. If these services are relying on word of mouth to gain awareness then there needs to be better benefits and more ease.

What’s in it for me?

So far, not much.  Time spent on searching and signing up to all these services? I would guess about 4 hours.  In return I can block companies tracking my online behaviour – in chrome only and I have a central database with all my basic details. But mostly it is still a promise of better things to come; reports on my online behaviour to help me make better decisions, a ‘respect’ button to ensure other sites that I log in to keep my data personal, additional applications in a central dashboard and finally potential to profit from my personal information.  This is all very good but it is still just a concept without enough tangible gain.  I hesitate to make a final judgement because the industry is still young, but it is important it is addressed early in order to engage and hold on to customers.

It’s complicated

When do we store our data, where do we store our data and how do we store our data?  All of these questions are tricky, not only to the individual but those seeking to store it for us, and it is not just our online data it is our offline activity too and it is very hard to keep track of.  With all these items or instances the data accumulates at a rapid pace and important items can get lost amongst the trivial, this requires ad hoc tidying and clerical archiving requiring certain skills and someones time.  How are these management services going to integrate all our data in a uniform interface with a structure that makes it easy for us to reference or query?

Are these the only issues? Please share your concerns or reasons for not trying a personal data service.

In this article I have referenced a great book called ‘Personal Information Management’ edited by William Jones and Jaime Teevan.  If you want to learn more it is a great resource!

Digitize me – RESPECT

“What you want. Baby I got.  What you need, do you know I got it?  All I’m askin’, is for a little respect” Otis Redding
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I had a great recommendation this week from Ryan Garner (who has a great blog Fast Forward) about a really exciting development in the world of PIMS; and that is the launch of The Respect Network.  This is the worlds first global network of personal and business clouds with a mission to enable members anywhere in the world to share their personal information over trusted private connections just as easily as they do on Facebook, Twitter, LinkedIn and Google+.

So I signed up today and just like other PIMS I have joined it takes some time in reading to really understand what the service is and how this is going to work.  Hopefully my summary below will save you some time in understanding what services they have to offer.

1 – I get a cloud name.  This is my own personalized digital address and as the network grows my cloud name should connect me to other apps and services

2 – There is no ambiguity over who controls my data – I do!

3 – It is a place I can manage connections,relationships and communications

4 – It will be easy for me to sign up to apps and websites – just like I use my Facebook login to sign up to candy crush (oh the shame) I can use my ‘Respect’ login

5 – It will be my platform for other applications (coming soon)- accessible from all my devices

6 – I gain privacy – by clicking the Respect button on a website I will forming a private connection with no one tracking my actions

There was a small fee of $25 but this buys me a lifetime membership.  The sign up was easy too, more so than other PIMS I have joined and although the respect button isn’t yet available or the promised apps I am tremendously hopeful about this launch.  I think it has the potential to revolutionise how we conduct ourselves digitally.  What do you think?  Are any of you persuaded to try?